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Upgrading the Mobile Ad Experience

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UPGRADING THE MOBILE ADVERTISING EXPERIENCE TO ALIGN WITH THE CUSTOMER JOURNEY

comScore reports that people spend 80% of their social media time on mobile devices. Although mobile ownership and usage reign supreme, advertisers haven’t fully caught on to the ‘always-on’ accessibility and personal nature of mobile advertising. Read our guide to find out how to make sure your ad campaigns are mobile-optimized for every stop on the customer journey. You’ll learn:
  • 5 steps to bringing a mobile mindset to the customer purchasing path
  • Best practices for extending your brand awareness
  • How to take advantage of publisher developments to overcome mobile challenges
  • The best types of ads to use to engage mobile audiences
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